Career SEO

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Business Owners | Designers | Programmers

The post below was written by a guest writer Kameron Anten, a full-time SEO content writer. Thank you for your valuable insights!

What I’ve Learned

I work at an SEO marketing company, and going on my third month at the company there are a few important things that I’ve learned. Search engine optimization is a fairly new field, which is why I wasn’t quite sure what to expect when I started working there. It is very easy to get SEO wrong. In the past, I’ve interned for SEO companies that you could probably call “black hat.” They just didn’t do things right and it looked like spam. To be honest, there’s a very fine line between optimization and spam. Optimized content is vital if you want anyone to view your website. Kim has already gone over some really important aspects of this, but here I’ve detailed a few additional things that every SEO writer needs to know.

The Process of SEO

One important thing to understand is that search engine optimization isn’t something you can keep in a box. It is something that is constantly changing and that you must adapt to in order to stay relevant. There is a huge supply of resources available on the internet and that number is growing every day.

Websites die and “lose ranking” when they are not constantly maintained. SEO isn’t something that can be done and then left. It is an ever-changing process rather than a tried-and-true formula. Looking through this blog, I’ve seen that Kim has already provided some great, practical ways for you to keep your website current and relevant. Things like meta tags, keywords and links should all be constantly maintained.

At the company I work at, we are constantly changing our standards. Is this because we are inconsistent? Not at all. Change comes with a deeper understanding of what works. Be encouraged- the longer you do SEO the more skilled you will get at it.

At first, it can be easy to fall into the trap of trying to make it into a formula because that’s how your brain best understands it (Location – Adjective – Title) but after awhile you will realize that this doesn’t always fly. Take, for example a page written about types of car accidents in San Diego for a personal injury attorney. The meta tags for this page, if you were following a strict formula, would sound like this: San Diego Types of Car Accidents Attorney. Yuck. Would you type this into Google? Right, and no one else will either. Instead, try something like “Types of Car Accidents in San Diego | San Diego Car Accident Attorney.” There’s no need to over-optimize. In fact, its spammy and it doesn’t really even work.

Getting Keywords to Rank

At my company we track keywords. Kim already went over this, but just as a refresher, your keywords will be what your site is about. For example, if you owned your own photography business in Southern California, let’s say it was called Sarah Michelle Photography, your site’s keyword phrase wouldn’t be “Sarah Michelle Photography.” This is because you don’t want people to have to already know your business name to find you through a Google search. Here’s what would be better. If you are a Southern California photographer then this would be your keyword phrase. What would be even better is if you specified in a type of photography. This might look something like “Southern California Wedding Photographer” or “Portrait Photographer in Southern California.”

Come to think of it, you should even get more specific than Southern California. I don’t know off the top of my head how many Southern California wedding photographers there are but my guess is that we won’t run out any time soon. It’s great to cater to multiple areas, but be aware of who you are targeting and how easy it will be to get ranked.

A better solution for a title meta tag would be “Santa Clarita Wedding Photographer | Wedding Photographer in Southern California.” If you are tracking your keywords and you notice that your keywords aren’t ranking as well as you might like, then chances are, you need to optimize. Linking and tags can only go so far. When push comes to shove, you need to put your hands to the keyboard.

Writing Optimized Content

There are many career fields where the phrase “less is more” can apply, but SEO is not one of them. With SEO, less isn’t more. More is more. The reason I even have a job is because the SEO writer’s job is never done. The more a website changes, the more Google will “crawl” your website. Every time you add a page, or a link, or change a meta tag your site is being viewed as active and worthy of traffic.

It is absolutely important to link within your site, but what is of equal importance is getting other sites to link to you. If you have a friend who features you on their blog (ahem…a little like something that’s happening right now) then this is a good source of getting outside links.

So is social media, come to think of it. Utilize Google+ accounts, Facebook pages and posting on Twitter. Don’t be afraid to broaden your network! Get in touch with people and try to make connections so you have more opportunities for your content to get seen. There are also a ton of different blogs and article posting sites that you can utilize to put up your content and link on. If you really want to take your optimization seriously, you have to commit to it.

Overall, if you take anything away from my little (or not so little) shpiel I would say three things:

  • Stay current with SEO trends
  •  Be search engine minded
  • Take pains to do it right

Happy optimization!

You can follow me on Twitter or make the connection through LinkedIn!

Article by Kameron Jenkins

Written communication has always been my passion. My past educational endeavors as well as employment opportunities have given me a solid foundation in this field which I aim to build on every day by stretching myself and keeping up-to-date with this ever-changing industry. In my current position as an SEO manager, I aim to improve my clients' online presence by clearly portraying their brand, providing quality content and doing everything I can to "make Google happy."

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